| MarketQwest Perspective is an irregularly published set of observations, thoughts and rantings on the subject of marketing to technology companies.
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Lee Amon What's the Difference? (html)
Lee Amon Successful Marketing Requires Careful Plannings (pdf)
Lee Amon Get the Most From Your Marketing Dollars With the Two Phase Marketing Approach (pdf).
Book Reviews
The Death of Competition, Leadership and Strategy in the age of Business Ecosystems by James F.Moore
Predatory Marketing, What Everyone in Business Needs to Know to Win Today's Consumer by C. Britt Beemer, Robert L. Shook
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